Your Brand’s First Impression is the Icing on the Cake

Your Brand’s First Impression is the Icing on the Cake

One of the first cakes I can remember eating was a spongy Betty Crocker lemon cake with chocolate icing at my grandma’s house. Today my favorite kind of cake is a cuppie called the Boom Boom Pow from a local cupcake and coffee shop made with vanilla cake, chocolate...