Does Narrowing in Freak You Out?

Does Narrowing in Freak You Out?

Whether you’re a creative entrepreneur, small business owner, or even a larger organization – the idea of getting daringly narrow with your brand positioning and marketing efforts can sometimes feel like boxing yourself in, painting yourself in a corner, and...
Your Brand’s First Impression is the Icing on the Cake

Your Brand’s First Impression is the Icing on the Cake

One of the first cakes I can remember eating was a spongy Betty Crocker lemon cake with chocolate icing at my grandma’s house. Today my favorite kind of cake is a cuppie called the Boom Boom Pow from a local cupcake and coffee shop made with vanilla cake, chocolate...
Grow Your Following by Building a Trustworthy Brand

Grow Your Following by Building a Trustworthy Brand

Email marketing is an important and effective tactic. It allows you to cut through the noise and sell directly to new customers and potential leads who actually want to hear from you. A popular way to build your list is to offer content upgrades (like free courses,...